YouTube Analytics Guide - 5 Things Every YouTuber Needs to KnowMay 03, 2023
As a content creator on YouTube, it's important to understand the analytics behind your channel's performance. YouTube Analytics provides a wealth of data on your channel's viewership, engagement, and retention. In this article, we'll cover the five most important metrics in YouTube Analytics and explain what they mean for your channel's growth and success.
Click-Through Rate (CTR)
Click-Through Rate (CTR) is the percentage of viewers who click on your video after seeing it in search results or recommended videos. A high CTR indicates that your video is effectively attracting viewers and generating interest. A low CTR could indicate that your video title or thumbnail is not engaging enough or that your video is not relevant to your audience.
For example, if your video appears in search results 100 times and gets clicked on 10 times, your CTR is 10%. Something important to understand is that as your impression increases your click-thru rate will go down. Also, your CTR in your YouTube Dashboard is the average from all of your traffic sources, it is important to focus on your individual traffic sources when making decisions about your content.
To improve your CTR focus on Topic, Timing, Title, and Thumbnail Design.
Do not try to arbitrarily set a CTR Goal, focus on improving the CTR for a specific traffic source. If you have been making quality thumbnails then consider changing the title. The goal is not to "retrigger" the algorithm, the goal is to get more viewers or different viewers to respond to or relate to the title. The title of the video is more important for getting views than the quality of the video content itself. The quality of the content impacts retention and subscriptions but not necessarily views unless the quality triggers sharing.
If you do feel the thumbnail is the issue, consider doing A/B testing of alternate thumbnails using Tubebuddy.
Drop-Off Retention in the First 30 Seconds
Drop-off retention in the first 30 seconds is a metric that measures the percentage of viewers who stop watching your video within the first 30 seconds. This is a critical metric because the first 30 seconds of your video are the most important for hooking your audience and keeping them engaged.
For example, if 100 viewers start watching your video and only 50 are still watching after 30 seconds, your drop-off retention rate is 50%.
When viewers leave a video early and the retention rate in the earliest part of the video is dropping off it is a signal that your video title and thumbnail didn't satisfy viewer expectations or were somehow misleading. This affects the performance of the video overall and can lower your impressions and reach.
Typically a stronger hook at the beginning of the video reduces the number of people who leave the video early on. Try to get into the content as quickly as possible and don't waste the viewers' time.
Retention Rate Measured in Average Percentage Viewed
Retention rate measured in average percentage viewed is a metric that measures how long viewers watch your videos. This metric can help you understand which parts of your videos are most engaging and which parts may need improvement. A high retention rate indicates that your videos are keeping viewers engaged and interested, while a low retention rate indicates that viewers are losing interest and clicking away.
For example, if your video is 10 minutes long and viewers watch an average of 7 minutes, your retention rate is 70%.
In terms of an ideal goal for the retention of your videos, you should try to aim for 50% or higher if you have a 10-minute to 20-minute video. If you have a video under 10 minutes then aim for a 60% or higher retention rate. For videos 25 minutes or longer aim for a 40% or higher retention rate.
Converting Viewers into Subscribers
Converting viewers into subscribers is a key metric for growing your channel's audience. This metric measures the percentage of viewers who subscribe to your channel after watching your videos. A high conversion rate indicates that your content is resonating with your audience and that viewers are interested in seeing more of your content.
For example, if 100 viewers watch your video and 10 of them subscribe to your channel, your conversion rate is 10%. What is typical for most content creators is to convert 1% of their overall views to subscriber count, with a stronger personality or better storytelling this tends to be higher.
However, once a creator is a mega creator that has over 1 Million Subscribers a larger portion of their views will come from existing subscribers and this ratio can start to become 0.5% in terms of conversion rate. You will find this pattern among channels (this excludes SHORTS), and typically to get 1000 subscribers it can take up to 100,000 views and to get your first 10,000 subscribers usually it takes up to 1M views or more. Channels with 100,000 subscribers typically have 10M lifetime views and channels with 1M Subscribers typically have 50M to 150M lifetime views on their channels.
Real-Time Analytics for Top Performing Videos in the Last 60 Minutes and 48 Hours
Real-time analytics for top-performing videos in the last 60 minutes and 48 hours are important metrics for understanding which of your videos are currently generating the most interest and engagement. This metric allows you to adjust your content strategy in real time and capitalize on the current trends and topics that are most popular with your audience.
For example, if you see that one of your videos is generating a significant amount of views and engagement in the last 48 hours, you may want to create more content on that topic or expand on that video's theme in future content.
YouTube Analytics provides valuable insights into your channel's performance and can help you understand how your content is resonating with your audience.
The five most important metrics in YouTube Analytics are Click-Through Rate (CTR), drop-off retention in the first 30 seconds, retention rate measured in average percentage viewed, converting viewers into subscribers, and real-time analytics for top-performing videos in the last 60 minutes and 48 hours.
By understanding and monitoring these metrics, you can make data-driven decisions about your content strategy and optimize your channel for growth and success.