How-to guide · 4 min read

How to Make a Media Kit for Brand Deals

By Roberto Blake · Last reviewed October 3, 2026 · Part of the First Brand Deal guide

Quick answer

A media kit is a short document, usually one to three pages, that shows a brand who you are, who your audience is, what you offer, and proof that it works. Include a one-line positioning statement, audience and platform stats, past work, your packages, and contact details. Keep a one-page One Sheet for your link in bio and a longer media kit to send with outreach.

One Sheet vs media kit

These are two assets for two moments.

One Sheet (inbound): one page on your link in bio or website. It answers "who is this and can they help me?" in thirty seconds for brands that find you.
Media kit (outbound): a longer document you send or link when you pitch. It gives a brand manager what they need to justify choosing you internally.

What to include

Positioning line: who you help and how, in one sentence.
Audience snapshot: platform sizes and the demographics and interests your analytics show.
Engagement and results: the metrics you can back up with screenshots.
Past work: brands you have worked with, or sample content if you are new.
Your offer: the formats you provide, such as dedicated video, integration, or UGC.
Packages: two or three bundles, with rates optional (see below).
Social proof: short testimonials from brands or clients you have permission to quote.
Contact: email, website, and links to your best content.

Rates, honesty, and upkeep

Many creators leave exact rates off the public One Sheet and share a rate sheet after a brand replies, so the number comes with context. See how to price a brand deal.

Only include numbers you can verify from your platform analytics, and never inflate them. A brand that checks and finds a gap will not come back. Refresh your stats before every outreach batch, or at least each quarter.

If you are new, lean on your audience's fit, your best content, and what you would make for the brand. A thoughtful sample idea can matter more than a short list of past partners.

Build it in an afternoon

Pull your analytics screenshots and write your positioning line.
Draft the One Sheet first, on a single page.
Expand it into the longer media kit with past work and packages.
Export to PDF and host a web or link version you can update.
Link it in your bio and in every pitch.

Use any design tool you are comfortable with. Clean, readable, and accurate beats fancy.

Brand Deals Starter Kit · $99

Start from a template, not a blank page

The Starter Kit includes media kit templates and a walkthrough of how to use your One Sheet and media kit in real outreach.

Get the Starter Kit

Frequently asked questions

How long should a media kit be?

One page for a One Sheet and one to three pages for a full media kit. Brands skim, so put the most important facts first.

Should I put my rates in my media kit?

It is optional. Many creators keep exact rates off public pages and share a rate sheet after the brand replies, so pricing arrives with context about scope and usage.

Do I need a media kit with a small following?

Yes, in a simple form. Focus on audience fit, your best content, and a specific idea for the brand. You can build a credible one-page version before your first deal.

Where should I host my media kit?

Host a link version on your website or link in bio so you can update it, and keep a PDF ready to attach when a brand asks for one.

Keep going

Written by Roberto Blake. Educational content, not legal or financial advice. Cite as: Blake, R., "How to Make a Media Kit for Brand Deals," Awesome Creator Academy, 2026.